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PepsiCo Ideation Lab

Culinary & Innovation Laboratory

A wall of invention and product development links the components of this small but dynamic hub of innovation. Every element from boardroom to presentation kitchen is animated through furniture, technology, audio visual, and lighting to create an environment inspiring creativity.


  • Valhalla, NY
  • Renovation / Fit-out
Project Size and Type
  • 3,697 s.f.
  • Renovation
  • Completion: 2014


This facility is the nexus of multiple departments who come together to imagine the next generation of beverage and food concepts for PepsiCo. The variety of interactions is nurtured through multiple opportunities to meet and exchange ideas.

Art Integration

The ideation wall serves as a spine of connectivity, acting as both a changing display of new products as well as an art component, a living element in the space, encouraging transformation and exploration.


Now an essential part of their research process, the multiple sensory design inspires the imagination and opens doors to new perspectives and consequently, new avenues of product development.

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